Deck: The hottest trend now is to rent those fabulous jewels for your big day

Every bride is a shimmering princess on her wedding day. No detail of her flawless appearance is overlooked; because for one sweet moment in time, all eyes are transfixed upon her. That vision of perfection is captured forever in the eyes of her groom, her guests, and in her treasured photo albums.

Modern brides exude a confident sense of style and know exactly how they want to look on their most important day, and that includes their bridal jewelry. Luxury jewels are a critical finishing touch, but they can cost hundreds of thousands of dollars. Most brides admit that the expense is simply not in their budget.

Star Power

What’s a savvy woman to do? Rent it! Clever brides today take their cue from red carpet walkers who dazzle the crowds with couture jewelry fit for a queen. At the end of the evening it goes back to the vaults, but the memories captured in photos last forever.

As for royalty, it appears to be a requirement of aristocratic brides to don something on loan. The most recent royal nod to ‘something borrowed’ was Kate Middleton’s diamond tiara lent by Queen Elizabeth when she married Prince William.

The trending pattern to rent everything from couture jewels to designer gowns has been wildly popular with society ladies for years. It’s a chic way to show elegant taste without committing to the purchase of haute couture goods. The huge cost difference between buying versus renting important jewelry makes renting an affordable treat for most brides planning their wedding day or other big events.

Wedding Hot Spot

Playa del Carmen and Cancun are the latest districts to debut a jewelry rental program for brides of high taste who want to keep wedding expenses in check. These posh sites are part of the Mayan Riviera; the world’s most sought-out wedding destination. So it’s a natural location for the initiative. Currently the service is available exclusively to local residents and hotel guests where it’s already taking off. A bride and her entire wedding party can select from jewels they’ve only dreamt of; and transform their celebration into the wedding of the century.

Jewels to Go

Diamonds International, a purveyor of world-class jewelry leads the region in offering the widest array of luxury goods for seasoned collectors. Their keen sense of the market led them to develop the innovative rental program. Raimonda Jarusauskaite, general manager at Diamonds International Playa del Carmen and Cancun consults with a bride, her party, and anyone planning a special event in Playa del Carmen or Cancun. “We are in the business of making dreams come true, whether it’s purchasing that special jewelry item, or renting an elaborate suite of diamonds for a once in a lifetime event,” she explains.

“Renting spectacular diamonds for your big day transforms that moment into an unforgettable celebration for everyone, especially you,” says Raimonda. Diamonds International’s extensive inventory of luxury diamonds complements every style and taste that a bride may have. Learn more about Diamonds International’s jewelry rental program by visiting their showrooms.

Cancún: La Isla Shopping Mall · Caracol Mall

Playa del Carmen: 5th Avenue & Juárez Ave · 5th Avenue & 14th St · 5th Avenue between Juárez Ave and 2nd St

Tel: +52 (984) 803 1069

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